On Thu, 2007-09-06 at 17:36 +0200, Florian Effenberger wrote:
> Hello everyone,
> 
> and first of all a big thank you to everyone involved in the
> constructive discussions! I see that a lot of great and interesting
> ideas have been brought up and now it's time to finalize the campaign in
> order to let it run.
> 
> I think we should set two target audiences:
>       - SMB, SOHO
>       - educational area
> 
> As of the slogans, there are quite a few good ones, but unfortunately,
> we should stick to one basic tagline. ;-)
> 
> I like "OpenOffice.org: Your Next Office Upgrade" most, and I think we
> should stick to that. It must not be the final wording, but it should
> get into that area. Feel free to be creative, we can exchange words
> easily as long as ads are not printed/brought online.
> 
> So, what's up to du currently:
> 
> - We need to identify sites worth targetting at with advertisements.
> I've summed up some ideas from the list on the Wiki. Google ads are an
> option, social networks are another. School-related publications are a
> third. Who knows concrete names and maybe prices for the ads?

Times Educational Supplement? Cost depends on the size of the ad but it
is likely to be less expensive to send a flyer to every school and ask
them to display it on their staffroom noticeboards. A full page ad would
cost several thousand Euros.

> - We need to establish some design, and this is where I hope the art
> project gets in. Guys, be creative. :-) I have no concrete idea as of
> now (I'm no graphics guy), so I'm open up to everything.
> 
> By the way, regarding USB drives and T-shirts, we're still checking
> things. Will get back to you regarding that as soon as possible.
> 
> Thanks!
> Florian
> 
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