On Friday 07 September 2007 09:03, Ian Lynch wrote: > On Thu, 2007-09-06 at 17:36 +0200, Florian Effenberger wrote: > > Hello everyone, > > > > and first of all a big thank you to everyone involved in the > > constructive discussions! I see that a lot of great and interesting > > ideas have been brought up and now it's time to finalize the campaign in > > order to let it run. > > > > I think we should set two target audiences: > > - SMB, SOHO > > - educational area > > > > As of the slogans, there are quite a few good ones, but unfortunately, > > we should stick to one basic tagline. ;-) > > > > I like "OpenOffice.org: Your Next Office Upgrade" most, and I think we > > should stick to that. It must not be the final wording, but it should > > get into that area. Feel free to be creative, we can exchange words > > easily as long as ads are not printed/brought online. > > > > So, what's up to du currently: > > > > - We need to identify sites worth targetting at with advertisements. > > I've summed up some ideas from the list on the Wiki. Google ads are an > > option, social networks are another. School-related publications are a > > third. Who knows concrete names and maybe prices for the ads? > > Times Educational Supplement? Cost depends on the size of the ad but it > is likely to be less expensive to send a flyer to every school and ask > them to display it on their staffroom noticeboards. A full page ad would > cost several thousand Euros.
What's the Neilsen Stats on TES Ian? You made a good point about staff reading pamphlets. Cost per view may be better with TES if we can't guarantee the pamphlet will get to the notice board. Tis a hard one G > > > - We need to establish some design, and this is where I hope the art > > project gets in. Guys, be creative. :-) I have no concrete idea as of > > now (I'm no graphics guy), so I'm open up to everything. > > > > By the way, regarding USB drives and T-shirts, we're still checking > > things. Will get back to you regarding that as soon as possible. > > > > Thanks! > > Florian > > > > --------------------------------------------------------------------- > > To unsubscribe, e-mail: [EMAIL PROTECTED] > > For additional commands, e-mail: [EMAIL PROTECTED] -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
