On Fri, 2007-09-07 at 14:40 +1200, Graham Lauder wrote: > > Times Educational Supplement? Cost depends on the size of the ad but it > > is likely to be less expensive to send a flyer to every school and ask > > them to display it on their staffroom noticeboards. A full page ad would > > cost several thousand Euros. > > What's the Neilsen Stats on TES Ian?
No idea :-). It goes into every staffroom but a cynic would say that most people who read it are looking in the jobs section ;-) > You made a good point about staff > reading pamphlets. Cost per view may be better with TES if we can't > guarantee the pamphlet will get to the notice board. > > Tis a hard one All I can say is that we had an article done on INGOTs a few months ago in the TES so it was in the IT section and it was not (To be honest if they had been two large secondary schools its arguably that it would have been worth buying an ad that did the same job) even an advertisement. I think we got 2 enquiries as a result. We have had full page adds in the Specialist Schools Magazine for several months and got very little back. In general word of mouth advertising through professional networking is much better. Schools are bombarded with so many ads, its very difficult to stand out. That is why the flyer I attached is focused on professional appeal, not just swap one office suite for another. Of course this flyer could be turned into a nice big poster or full page ad. All I'm saying really is that we need focused messages for focused markets. One way to do it might be to have a poster campaign ore something similar and then do a press release to the TES hoping they report on the campaign. That way we would get two for the price of one ;-) -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
