On Friday 07 September 2007 03:36, Florian Effenberger wrote: > Hello everyone, > > and first of all a big thank you to everyone involved in the > constructive discussions! I see that a lot of great and interesting > ideas have been brought up and now it's time to finalize the campaign in > order to let it run. > > I think we should set two target audiences: > - SMB, SOHO > - educational area > > As of the slogans, there are quite a few good ones, but unfortunately, > we should stick to one basic tagline. ;-) > > I like "OpenOffice.org: Your Next Office Upgrade" most, and I think we > should stick to that. It must not be the final wording, but it should > get into that area. Feel free to be creative, we can exchange words > easily as long as ads are not printed/brought online. > > So, what's up to du currently: > > - We need to identify sites worth targetting at with advertisements. > I've summed up some ideas from the list on the Wiki. Google ads are an > option, social networks are another. School-related publications are a > third. Who knows concrete names and maybe prices for the ads? > > - We need to establish some design, and this is where I hope the art > project gets in. Guys, be creative. :-) I have no concrete idea as of > now (I'm no graphics guy), so I'm open up to everything. > > By the way, regarding USB drives and T-shirts, we're still checking > things. Will get back to you regarding that as soon as possible. > > Thanks! > Florian >
With all the to-ing and fro-ing over USB drives and T-Shirts we have neglected the online advertising segment of the budget I would like to propose that any ads we do link to the why.openoffice page. Set up a script to either figure where the surfer is coming from and direct them to the appropriate MarCon for their location via a proforma email that would require very little effort on the part of the person clicking through. The Why page would require very little work to get it up to speed We need to make a decision as to key words How we split between sites ie Google - Yahoo - Facebook - whatever What specific Geographical areas do we target What proportion we aim at the education market and how much at SME/SOHO For google we need to compose a catchy text phrase. Text ads are the way of the future . I did some research and interestingly in Google and Yahoo if you search "Office Software" OOo comes in on the first page. In google it ranks above MS. If however you search "Word Processor" in Yahoo you're 6 pages in before Writer gets a mention whereas in Google, we're No3 on the first page above word and Zoho. In Yahoo Abiword and Writely get on the first page! Go figure! Anyway the point is that there is no point in bidding on "Office Software" or "Office" or "Word Processor" Key words because we're already ranked right up there in any case. We need to figure out some key words that people might use that tell us that the people using it may be pleasantly surprised by our really catchy ad! Like "free" or "cheap" or "Low TCO" or "business software" Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
