On 03/12/2007, at 4:32 PM, Graham Lauder wrote:
A new quarter will be upon us soon, for me in NZ and Jonathon in
Aussie it
will be leading up to the beginning of the new school year and
first semester
for '08 in the Universities.
I would like the project to create a campaign aimed at this for the
new year
to be run in Australia, NZ and Other southern Hemisphere countries
and then
the same campaign to focus on the Northern hemisphere after the
Summer break
if it works in the South..
We need to come up with a campaign aimed at an 18 - 24 yr old
demographic
with best punch for a limited budget.
The idea is to be ready with a pitch when or if further funds become
available.in the next quarter.
I agree with Graham in regards to getting in on the new school year.
One particular focus for Australia in particular is based on a new
government coming in and putting forward new education policies for
the coming years. A number of open source groups are combining their
focus on this potential market at the moment, both at the government
level and at the school level. It is currently aimed at primary and
high school level, I am unaware of a push toward the university
market, but I am sure it will be complemented nicely with the overall
campaign direction.
Regards
Jonathon
--------------------------
Jonathon Coombes
OOo Knowledgebase:- http://mindmeld.cybersite.com.au
http://www.cybersite.com.au
http://www.training4linux.com
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