On Mon, December 3, 2007 05:32, Graham Lauder wrote: [snip] > We need to come up with a campaign aimed at an 18 - 24 yr old demographic > with best punch for a limited budget.
OK, so you want to aim at students directly (this is different from selling to the educational institutions they attend, which is the focus of http://why.openoffice.org/why_edu.html). Usual marketing type questions then: - What unique benefits does OOo provide to this market? - Is there something about this market that means we can target it accurately and cost effectively? - Are people in the target market likely to adopt / change to OOo? - Can growing our users in this market provide benefits back to OOo? Understanding this will help you shape your campaign and help the rest of the MP give you advice. John -- John McCreesh Marketing Project Lead OpenOffice.org --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
