On Monday 03 December 2007 21:58:21 Ian Lynch wrote: > On Mon, 2007-12-03 at 17:45 +1100, Jonathon Coombes wrote: > > > We need to come up with a campaign aimed at an 18 - 24 yr old > > > demographic > > > with best punch for a limited budget. > > > > > > The idea is to be ready with a pitch when or if further funds become > > > available.in the next quarter. > > > > I agree with Graham in regards to getting in on the new school year. > > One particular focus for Australia in particular is based on a new > > government coming in and putting forward new education policies for > > the coming years. A number of open source groups are combining their > > focus on this potential market at the moment, both at the government > > level and at the school level. It is currently aimed at primary and > > high school level, > > The advantage of doing this is that if you hit an element of mainstream > IT education and have a compelling argument to get it into the > curriculum it will affect every person in the target group. FE and HE > are strategically more difficult because the courses are specialist and > fragmented into different departments. If you target eg computer > science, it's a very much smaller number of people than the 5-16 school > population.
I agree wholeheartedly but my main reasoning behind this is because of limited funds we can tackle University Cities. Universities tend to be focussed in terms of location and that gives us synergies in terms of a multi level and multi medium campaign in a small geographical area. One medium that I pinpointed with a little research some months back was Buses. Sun used such a campaign in Redmond. A lot of students use Buses. While it would be interesting to get CompSci Students on board, they are not the focus for mine, it's the students that use it for assignments and so forth that we should be targeting as well, the entire student population... which will of course include Student Teachers, then when they go out to work, they take it with them and they pass it on to their schools. > > > I am unaware of a push toward the university > > market, but I am sure it will be complemented nicely with the overall > > campaign direction. > > Of course if you hit all 16 year olds, in a couple of years they will > all be at university. Heh it's that viral thing! > > Ian Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
