On Monday 03 December 2007 22:28:36 Cor Nouws wrote: > Hi Graham, all, Hi Cor,
> > Graham Lauder wrote (3-12-2007 6:32) > > > A new quarter will be upon us soon, for me in NZ and Jonathon in Aussie > > it will be leading up to the beginning of the new school year and first > > semester for '08 in the Universities. > > > > I would like the project to create a campaign aimed at this for the new > > year to be run in Australia, NZ and Other southern Hemisphere countries > > and then the same campaign to focus on the Northern hemisphere after the > > Summer break if it works in the South.. > > [...] > > Great initiative! > I've been playing with this idea, some time ago. See > http://www.nouenoff.nl/officekopen/index.html , which is a very ugly > concept, but the idea is: > > Three personages, Now, Later, In the end. > > Scholar buying an office-suite? > MS knows very well what it does with prices. > Now - scholar - 15,- > Later - student - 75,- > In the end - grown up - 400,- > > Pls use and improve, if you like it :-) I'm not so keen on negative campaigns and I'm not so keen on specifically mentioning the opposition. However I see what you're trying to get at Perhaps a more positive slant would be: "Upgrade + upgrade + upgrade = $$$$$$ How about Free upgrades for Life? Ask your software Vendor if he can match that ............Then come and get OpenOffice.org. Your Office Partner for life" Probably not best for our target market here but a really good marketing strategy all the same Filip Molcan said he has contacts with Photographic Stock firms. He may be able to score samples if we were to ask nicely for specific scenes and they could then be bought as part of the campaign cost if we were to use them > > Would be great to have something that we can translate in Dutch and use. > (I've not yet met much graphical power at our Dutch language community ...) > > Regards, > Cor Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
