Hi Graham,
Graham Lauder wrote (3-12-2007 11:10)
I'm not so keen on negative campaigns and I'm not so keen on specifically
mentioning the opposition. However I see what you're trying to get at
Perhaps a more positive slant would be:
"Upgrade + upgrade + upgrade = $$$$$$
How about Free upgrades for Life? Ask your software Vendor if he can match
that
............Then come and get OpenOffice.org. Your Office Partner for life"
Probably not best for our target market here but a really good marketing
strategy all the same
More positive indeed, and a good direction to go further, IMO.
Filip Molcan said he has contacts with Photographic Stock firms. He may be
able to score samples if we were to ask nicely for specific scenes and they
could then be bought as part of the campaign cost if we were to use them
:-)
--
Cor Nouws
Arnhem - Netherlands
nl.OpenOffice.org - marketing contact
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