On Tue, July 14, 2009 20:35, Per Eriksson wrote: > Hello, > > John McCreesh skrev: >> I like the layout, but I'm wondering: >> >> * who is this page aimed at >> * what do we want them to do as a result of reading it >> * what reasons do we give them for doing so >> >> If we can answer these, I think we can sharpen the page up a bit. >> >> > > I will try to answer these. > > The page is aimed at anyone who is interested in learning more about > OpenOffice.org. The visitor normally says: "Show me what you've got. You > have 1 minute.". The page starts the initial communication to new users > the key reasons to use OpenOffice.org. I also provides sections for > targeted audiences. The user can extremely easily choose how much they > want to read. When they are done, see below.
Why are they interested in learning about OOo? What need(s) are they hoping to satisfy with OOo? > We want the user to download the software. The download button is easily > recognizable through the green button and it should look very tempting > to press it. :-) Good, that's a simple objective, and it's very easy to measure if the page is successful :-) > I am not sure how to answer the third question? Can you help me based on > the first two answers please? What have we told them on this page that will convince them to click the big green button? We're trying to get inside the minds of the people who look at this page. As you say, we have one minute to convince them. So what do we need to tell them - e.g. OOo will do everything that the pirate copy of MS-Office on your PC will do except land you in jail ;-) John -- John McCreesh - Marketing Project Lead - OpenOffice.org Developers - join us! see http://council.openoffice.org/developers.html --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
