I think these have different audiences. * the products pages are focused on the features of OOo: what does each of the apps do? has Calc got a solver feature? etc.
* the why pages are focused on benefits: why should I use OOo? what needs does it fill? (e.g. no-one has a need for Writer. They may have a need to send out hundreds of reminder letters to members of their sports club, and Writer may be one way to fill that need faster, cheaper, higher quality than a typewriter) John On Wed, July 15, 2009 09:43, Ivan M wrote: > Hi Per, John, all, > > It's nice to see discussion on the why page - this has been the OOo > website's weak point for too long. Andre Wyrwa's impressive proposal > had difficulties with IE6 and the content on that site has since > become outdated. Maybe the best and easiest way to go would be > something clear and simple, like Per's proposal. > > I've started working on putting together a draft of the new Products > page - something similar to Christoph Noack's proposal: > http://picasaweb.google.com/lh/photo/tTTNPiZLsHQQ8pzpSGA6Iw?feat=directlink. > It might be a good idea to integrate this with the new why.OOo page(s) > to avoid duplicating content. What do you think? > > Regards, > Ivan. > > On Wed, Jul 15, 2009 at 7:23 PM, Per Eriksson<[email protected]> > wrote: >> John McCreesh skrev: >>> >>> On Tue, July 14, 2009 20:35, Per Eriksson wrote: >>> >>>> >>>> Hello, >>>> >>>> John McCreesh skrev: >>>> >>>>> >>>>> I like the layout, but I'm wondering: >>>>> >>>>> * who is this page aimed at >>>>> * what do we want them to do as a result of reading it >>>>> * what reasons do we give them for doing so >>>>> >>>>> If we can answer these, I think we can sharpen the page up a bit. >>>>> >>>>> >>>>> >>>> >>>> I will try to answer these. >>>> >>>> The page is aimed at anyone who is interested in learning more about >>>> OpenOffice.org. The visitor normally says: "Show me what you've got. >>>> You >>>> have 1 minute.". The page starts the initial communication to new >>>> users >>>> the key reasons to use OpenOffice.org. I also provides sections for >>>> targeted audiences. The user can extremely easily choose how much they >>>> want to read. When they are done, see below. >>>> >>> >>> Why are they interested in learning about OOo? >>> >> >> I guess either because they don't have an office suite and have heard of >> the >> free alternatives, or they are using Microsoft Office and want an >> alternative. This makes them want to learn more about the product. Maybe >> straighten things out. >> >>> What need(s) are they hoping to satisfy with OOo? >>> >> >> They know it's free. They know open source is cool and great software. >> >>>> We want the user to download the software. The download button is >>>> easily >>>> recognizable through the green button and it should look very tempting >>>> to press it. :-) >>>> >>> >>> Good, that's a simple objective, and it's very easy to measure if the >>> page >>> is successful :-) >>> >>> >>>> >>>> I am not sure how to answer the third question? Can you help me based >>>> on >>>> the first two answers please? >>>> >>> >>> What have we told them on this page that will convince them to click >>> the >>> big green button? >>> >> >> We have created an image of OpenOffice.org as a very modern, free >> product >> and an alternative to Microsoft Office. >> >>> We're trying to get inside the minds of the people who look at this >>> page. >>> As you say, we have one minute to convince them. So what do we need to >>> tell them - e.g. OOo will do everything that the pirate copy of >>> MS-Office >>> on your PC will do except land you in jail ;-) >>> >> >> I agree the page is missing info about it working with your existing >> documents. It should be mentioned under Openness. I'll make a couple of >> enhancements and post a note here. >> >> Per >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: [email protected] >> For additional commands, e-mail: [email protected] >> >> > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [email protected] > For additional commands, e-mail: [email protected] > > -- John McCreesh - Marketing Project Lead - OpenOffice.org Developers - join us! see http://council.openoffice.org/developers.html --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
