John McCreesh skrev:
On Tue, July 14, 2009 20:35, Per Eriksson wrote:
Hello,
John McCreesh skrev:
I like the layout, but I'm wondering:
* who is this page aimed at
* what do we want them to do as a result of reading it
* what reasons do we give them for doing so
If we can answer these, I think we can sharpen the page up a bit.
I will try to answer these.
The page is aimed at anyone who is interested in learning more about
OpenOffice.org. The visitor normally says: "Show me what you've got. You
have 1 minute.". The page starts the initial communication to new users
the key reasons to use OpenOffice.org. I also provides sections for
targeted audiences. The user can extremely easily choose how much they
want to read. When they are done, see below.
Why are they interested in learning about OOo?
I guess either because they don't have an office suite and have heard of
the free alternatives, or they are using Microsoft Office and want an
alternative. This makes them want to learn more about the product. Maybe
straighten things out.
What need(s) are they hoping to satisfy with OOo?
They know it's free. They know open source is cool and great software.
We want the user to download the software. The download button is easily
recognizable through the green button and it should look very tempting
to press it. :-)
Good, that's a simple objective, and it's very easy to measure if the page
is successful :-)
I am not sure how to answer the third question? Can you help me based on
the first two answers please?
What have we told them on this page that will convince them to click the
big green button?
We have created an image of OpenOffice.org as a very modern, free
product and an alternative to Microsoft Office.
We're trying to get inside the minds of the people who look at this page.
As you say, we have one minute to convince them. So what do we need to
tell them - e.g. OOo will do everything that the pirate copy of MS-Office
on your PC will do except land you in jail ;-)
I agree the page is missing info about it working with your existing
documents. It should be mentioned under Openness. I'll make a couple of
enhancements and post a note here.
Per
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