Hi Per, John, all, It's nice to see discussion on the why page - this has been the OOo website's weak point for too long. Andre Wyrwa's impressive proposal had difficulties with IE6 and the content on that site has since become outdated. Maybe the best and easiest way to go would be something clear and simple, like Per's proposal.
I've started working on putting together a draft of the new Products page - something similar to Christoph Noack's proposal: http://picasaweb.google.com/lh/photo/tTTNPiZLsHQQ8pzpSGA6Iw?feat=directlink. It might be a good idea to integrate this with the new why.OOo page(s) to avoid duplicating content. What do you think? Regards, Ivan. On Wed, Jul 15, 2009 at 7:23 PM, Per Eriksson<[email protected]> wrote: > John McCreesh skrev: >> >> On Tue, July 14, 2009 20:35, Per Eriksson wrote: >> >>> >>> Hello, >>> >>> John McCreesh skrev: >>> >>>> >>>> I like the layout, but I'm wondering: >>>> >>>> * who is this page aimed at >>>> * what do we want them to do as a result of reading it >>>> * what reasons do we give them for doing so >>>> >>>> If we can answer these, I think we can sharpen the page up a bit. >>>> >>>> >>>> >>> >>> I will try to answer these. >>> >>> The page is aimed at anyone who is interested in learning more about >>> OpenOffice.org. The visitor normally says: "Show me what you've got. You >>> have 1 minute.". The page starts the initial communication to new users >>> the key reasons to use OpenOffice.org. I also provides sections for >>> targeted audiences. The user can extremely easily choose how much they >>> want to read. When they are done, see below. >>> >> >> Why are they interested in learning about OOo? >> > > I guess either because they don't have an office suite and have heard of the > free alternatives, or they are using Microsoft Office and want an > alternative. This makes them want to learn more about the product. Maybe > straighten things out. > >> What need(s) are they hoping to satisfy with OOo? >> > > They know it's free. They know open source is cool and great software. > >>> We want the user to download the software. The download button is easily >>> recognizable through the green button and it should look very tempting >>> to press it. :-) >>> >> >> Good, that's a simple objective, and it's very easy to measure if the page >> is successful :-) >> >> >>> >>> I am not sure how to answer the third question? Can you help me based on >>> the first two answers please? >>> >> >> What have we told them on this page that will convince them to click the >> big green button? >> > > We have created an image of OpenOffice.org as a very modern, free product > and an alternative to Microsoft Office. > >> We're trying to get inside the minds of the people who look at this page. >> As you say, we have one minute to convince them. So what do we need to >> tell them - e.g. OOo will do everything that the pirate copy of MS-Office >> on your PC will do except land you in jail ;-) >> > > I agree the page is missing info about it working with your existing > documents. It should be mentioned under Openness. I'll make a couple of > enhancements and post a note here. > > Per > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [email protected] > For additional commands, e-mail: [email protected] > > --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
