Dan, > Although certainly > thinking as an activity takes place throughout the design process, > the largest and most intense proportion of it seems to come at the > beginning of the process, during concepting.
I'd say the most unproductive thinking takes place at the beginning ;-) Kidding aside, I agree that a lot of thinking happens early without results one can interact with but I wouldn't dismiss the thinking that happens when detailed design decisions need to be made and compromises negotiated. > design thinking is often applied to > areas outside of those in the traditional design realm, such as into > business processes. Those areas are not easily prototypable or > modeled So, in your opinion, not all concepts that come out of design thinking require design skills like modeling, typography or interface design to complete them, right? The outcome of design thinking could also be an organizational concept (that requires organizational restructuring, ROI measurements, hiring skills, procedure design) or a social concept (that requires social research, mass educational efforts, maybe even propaganda)? I have a feeling those concepts can also be prototyped, but require skills that we designers do not possess :-) Peter -- Peter Boersma | Senior Interaction Designer | Info.nl http://www.peterboersma.com/blog | http://www.info.nl ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
