>
> I'm not sure how informed Jason Fried is of what a persona really is.


I can't find a URL, but I swear he said once that he used to use them and
eventually turned against them.

"They're [personas are] artificial, abstract, and fictitious."
>
> Which is incorrect.  Personas are based on a real person and real
> data.  If
> they are not, then they are not personas.


They're not based on a real person, they're based on real *people*. They're
a hybrid, archetypal representation of many people. That, by definition,
makes them artificial and fictitious, does it not?

More semantic debates, I suppose, but worth pointing out, I think.

-r-
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