On Wednesday 14 November 2007 13:24:12 Joshua Kaufman wrote: > Jason Fried of 37signals wrote this biased but worthwhile critique of > personas not too long ago: > http://www.37signals.com/svn/posts/690-ask-37signals-personas
I'm not sure how informed Jason Fried is of what a persona really is. He states: "They’re [personas are] artificial, abstract, and fictitious." Which is incorrect. Personas are based on a real person and real data. If they are not, then they are not personas. This seems to be a common misunderstanding when it comes to using and contructing them. Sure, there is a danger in relying in personas too much to understand who you are designing for, but A) that danger exists for any artifact of user research B) theyre better than nothing I think Fried's suggestion of hyper focusing on a single person you know is more dangerous than relying on fuzzy user research. > On Nov 13, 2007, at 12:19 PM, oliver green wrote: > > So, can you give me examples where using personas would not > > be advisable/helpful? > > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help -- Celeste 'seele' Paul www.obso1337.org ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
