On Nov 16, 2007, at 12:12 PM, Bryan Minihan wrote:

> 4: Instead of "fighting bad persona work", I would suggest proving  
> to people (by unambiguous example) how personas yield a better  
> product.  My greatest challenge as UCD director (yes, those who  
> can't do, direct) at my last company was not in educating people.   
> After the 3rd year most folks understood most of the methods.  The  
> challenge was proving that it improved the outcome.

I think we need to do both, as I see these going hand-in-hand. Part of  
education, in my personal view, is providing the methods to do it and  
methods to sell it.


Cheers!

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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