On Jan 2, 2008, at 3:17 AM, Oleh Kovalchuke wrote:

> 1) Just like in biology the "why" question is irrelevant for the final
> measurable outcome as long as the outcome is optimized (sales,  
> click through
> – whatever is measured).  Just like in evolution the why question is
> important and will be debated in academia.


"Why" is irrelevant until you're asked to repeat a past success.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks

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