Oleh: "Since it brings actual statistical analysis into usability testing based on sales goals, doesn't it lead to the death (or at least to the significant dent) of the conventional web usability testing (facilitator, one-on-one etc.) ? Put "something" on the web and start incrementing on daily basis."
I'm not opposed to metrics and analytical tools, but the real challenge is in the inferences we make from the numbers. To make those inferences "in real time" based on a tiny sampling is going to guarantee a lot of knee-jerk reactions that will probably run in circles. "Actual statistical analysis" may yield entirely unreliable data if it's based on faulty assumptions or faulty interpretation. So to my mind, this tool may be the birth of something useful but it isn't the death of anything. There's always somebody trying to sell us shortcuts or an easy way out. Caveat emptor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=24040 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
