When I was at Delta, the usability manager implemented Optimost, another multi-variant testing tool. Its use was limited to pages or web apps where conversion could be clearly measured, and we used the results to inform and improve design on maintenance releases.
In no way, however, did it serve to replace usability testing. Usability test plans were still created to guide design decisions prior to product launch. We also implemented OpinionLab to gather customer feedback to try to help us determine the "why" behind the "what" we saw with the Optimost numbers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=24040 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
