Multivariate and A/B test tools have been around and available for almost as long as the web has been around. I've had metrics vendors tell me that Amazon runs as many as 8 different versions of their checkout system for the purpose of testing. And yet we still do usability tests.
I do plenty of both in my team. They each have their place and I find them quite complementary. Split tests can be more expensive then they seem at first, and more often than not don't produce a clear winner. Analytics tools of all types are very good at telling you what happens but not so good at telling you why it happens. And they can't tell you what will happen at all. Paul Trumble ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
