On Jan 22, 2008, at 11:23 AM, Bruno Figueiredo wrote:
> My question is: why do people keep buying products with crappy
> interfaces? I
> guess that since most products ship with poor interfaces, people
> have very
> low expectations. But these kind of products have been around for
> what? 15
> years? They should know better by now. Why do people keep giving
> incentives
> to companies who deliver poor products?
How quickly can you identify a "crappy interface"? More to the point,
how quickly can *they* identify one? Barring the *really* bad ones
(think consumer art programs circa 1997, where your stomach would turn
just by looking at the screenshots), they can't tell from a brochure.
They can't tell from a live demo. They may not be able to tell from a
5 minute "test drive". Only after a few days of working with it do
the bad parts really show themselves as such. And by then, the money
is spent, the learning curve has started, and the brakes have already
given out on the runaway truck/
People continue to buy products with "crappy interfaces" because (a)
they don't know how to tell the quality quickly, and (b) they assume/
hope that the interface won't actually be crappy.
-- Jim Drew
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