I like this question a lot, Bruno. It's really a lot like asking the question: "How do we teach people how to dress?" I actually describe the evangelism/education part of my job this way.
The short answer, really, is to build an impressive example product so people can see the light. No amount of telling people about Fitt's Law, etc. is as effective as showing people what really can be better. It all comes down to market maturity: once there is a better product out there (provided it makes it to market-- I totally empathize with your story), people begin to accept it and competitors start running around with their hair on fire. - Nasir ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
