Easy answer in two words: Brilliant Marketing! This applies especially to products that do something never done before. Most people don't know such a thing as interface design exists. Brilliant Marketing convinces them that if they don't understand how to use the product, or if its functions are not intuitive, they are out of step with the seething mass of humanity and it's a malfunction within themselves.
I'm releasing my Brilliant Marketing theory under the Creative Commons license, by the way, if anyone wants to borrow it. Just give me credit anytime you use the term in public or private conversation. In your example, Bruno -- and here I'm assuming that your design actually is better -- people have adapted to bad design and it has become their new norm. My guess is that the flaw in the company's testing lies in their reliance on existing users (clients) rather than novices who could offer a potential for expanding their market share. Given a choice, most novices would choose the more functional design. Clients choose the more familiar one. And yeah, there's that whole "inertia" thing, too. So essentially I'm in full agreement with Todd and Nasir, but in a much more cynical way. Do you think a long vacation would help? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=24918 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
