To Paraphrase Alan "First to market is NOT best to market - business managers only know first to market." He also touched upon the idea that business managers understand the metric of "first to market" but have no means of measuring ROI for design - which is why our jobs are so tough. If Alan read our list here - he would have seen our discussion about this and might have even read my reference to the Adaptive Path report on ROI of User Experience. I wish he had read that!
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=25686 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
