Will, It's unclear to me that there is an advantage to describing our value in terms of ROI, which is, after all, an industrial age term used to describe the advantages of upgrading one's industrial processes. It is not necessarily a useful metric for measuring post-industrial business success. ROI measures efficiency and, as Peter Drucker points out, efficiency is no longer a very effective measurement of the success of a business.
I'm sure that it is possible to gather up a sufficiency of numbers (we have nothing if not a sufficiency of numbers) to generate a claim for "ROI", but then it exposes our work to attack and deconstruction on that same basis. Maybe that's not such a good bargain. In software, there is simply no reliable relationship between what you spend on building it and what value you get. The appropriate measure is quality out, not investment in. Thanx, Alan -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Will Evans Sent: Saturday, February 09, 2008 9:31 PM To: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Thoughts on Alan Cooper's Keynote To Paraphrase Alan "First to market is NOT best to market - business managers only know first to market." He also touched upon the idea that business managers understand the metric of "first to market" but have no means of measuring ROI for design - which is why our jobs are so tough. If Alan read our list here - he would have seen our discussion about this and might have even read my reference to the Adaptive Path report on ROI of User Experience. I wish he had read that! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=25686 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
