Wow! where to begin here.

Jeff,
Yup, I've had way too many hours in agile. Yup, they could definitely run
better and they can produce results. I'm not saying that they can't produce.

Mark hit it on the head, it is a developer/engineering inspired and valued
process. It is for THEM! It is not about us, for us, by us, or valuable to
us. This is my #1 issue with agile. And all the things you say below about
getting design into agile, are hacks! They are not the best of what we can
do, but what we can do in THEIR framework.

Yes, I've done research, I've done sketching, I've done all the design you
can in an agile framework.
When it's worked best is when I did it before the product development team
launched their agile program and then integrated my validation cycles into
iteration periods.

I also think that we might have different ideas about what design is or
isn't. Design is cultural to me. not in the sense that it is culturally
relative, which it is, but in the sense that design has its own culture.
That culture if you will is part of the value (and values) that it brings
into the world and when you try to force it into another cultural model, you
are degrading its value.

Your laundry list of tasks, itself, speaks to that degradation. What I do as
a designer is not a list of tasks. It is much more than that list, but is
part of a whole and part of a relationship with others who are focused on
that whole.

Bill's talk this weekend (I can't wait for people to see it), shored up my
zeal in this regard so much more.

Unless you can first see the whole of what you are building, you shouldn't
start building.

As for Autodesk. Fine company, great sponsor. I don't know much of their
software, but when you say "success" you have to say what you mean. I know
for my part that I would never put Autodesk in the same league when it comes
to design as say Um! Apple, BMW, EA, Google, Lexus, IDEO, frog, etc. (though
many of those companies use Autodesk products).

As I said in my first post. Story telling is really important. Modeling a
whole including its production, distribution and evaluation really needs air
to happen.

-- dave

On Feb 12, 2008 7:38 AM, mark schraad <[EMAIL PROTECTED]> wrote:

> What is rarely said explicitly, is that agile is a development process. It
> borrows heavily from design in its use of iterations, early prototypes and
> review cycles. This becomes pretty apparent when you speak to agile
> consultants, who lately have found that, and I quote, "our clients really
> like it when we pair design on the front end with our process".
> Mark
>
>
> On Feb 12, 2008, at 2:15 AM, Jeff White wrote:
>
> There are ways to do
>
> real design in agile - incorporating user research, concept ideation,
>
> exploration & critique, and true iteration based on things like
>
> usability testing and design leadership
>
>
>


-- 
David Malouf
http://synapticburn.com/
http://ixda.org/
http://motorola.com/
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