> In software, there is simply no reliable relationship between what you > spend on building it and what value you get. The appropriate measure is > quality out, not investment in.
"Quality of experience out" is "investment in" to rephrase Warren Buffet: http://www.youtube.com/watch?v=caFD7bwkuEc What are the ways to demonstrate the quality of interaction? -- Oleh Kovalchuke Interaction Design is the Design of Time http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm On Feb 10, 2008 3:26 PM, Alan Cooper <[EMAIL PROTECTED]> wrote: > Will, > > It's unclear to me that there is an advantage to describing our value > in terms of ROI, which is, after all, an industrial age term used to > describe the advantages of upgrading one's industrial processes. It is > not necessarily a useful metric for measuring post-industrial business > success. ROI measures efficiency and, as Peter Drucker points out, > efficiency is no longer a very effective measurement of the success of a > business. > > I'm sure that it is possible to gather up a sufficiency of numbers (we > have nothing if not a sufficiency of numbers) to generate a claim for > "ROI", but then it exposes our work to attack and deconstruction on that > same basis. Maybe that's not such a good bargain. > > In software, there is simply no reliable relationship between what you > spend on building it and what value you get. The appropriate measure is > quality out, not investment in. > > Thanx, > Alan > > > -----Original Message----- > From: [EMAIL PROTECTED] > [mailto:[EMAIL PROTECTED] On Behalf Of > Will Evans > Sent: Saturday, February 09, 2008 9:31 PM > To: [EMAIL PROTECTED] > Subject: Re: [IxDA Discuss] Thoughts on Alan Cooper's Keynote > > To Paraphrase Alan "First to market is NOT best to market - business > managers only know first to market." He also touched upon the idea > that business managers understand the metric of "first to market" > but have no means of measuring ROI for design - which is why our jobs > are so tough. If Alan read our list here - he would have seen our > discussion about this and might have even read my reference to the > Adaptive Path report on ROI of User Experience. I wish he had read > that! > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=25686 > > > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
