>From the article... "Apple designers come up with 10 entirely different mock ups of any new feature. Not, Lopp said, "seven in order to make three look good", which seems to be a fairly standard practice elsewhere. They'll take ten, and give themselves room to design without restriction. Later they whittle that number to three, spend more months on those three and then finally end up with one strong decision."
Good design takes volume, and it takes time. The key three words here for me were "spend more months." Granted, it's easier for an in-house team to dedicate people to a single project like this than it is for an agency to write a workable proposal to do so for a client. But in the end, a volume of ideas and the time to work through them can only increase your chances of a solid design. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
