> Do you typically have the opportunity to spend several months working > on your second round of concepts before settling on one?
Yes, and I reckon that many big companies would have at least several weeks -- if not several months -- of design cycle on most major projects. Of course, there are always exceptions (even Microsoft did Zune_v1 in 11 months from scratch to shipping), but I doubt they are the dominant case. In my team, when the release cycle was shortened from two years to one, we simply started working on two releases in parallel: ideation on one and detailed design on the other. There is no "second round"; there are multiple concepts that get reviewed and refined and reviewed and refined until a decision is made. HOW the final concept is selected is much more interesting. You can't recreate success by recreating a process. There is a little devil in the selection criteria, too -- and that is what Apple is not going to tell us. If you are in a design shop or a small software company, things can be very different, I agree. But it's a different story altogether and it would be unfair and impractical to compare work practices of small and large companies or in-house design and consulting. > We've speculated about Apple's design process in the past. > This is the most information they've proffered. That's a good point. It's about secrecy, not the process itself. Apple is brilliant at their marketing strategies. Keep things secret and it will heat up curiosity and anticipation. Of course, when a fingernail of the precious design body is revealed, it makes a Big Bang! By all means, I have always been an advocate of shared knowledge and discussions on how different teams succeed. It's just once again slightly annoying that everything Apple does triggers that default "my God has spoken, I am enlightened" behaviour. Look at the details of the God's gospel; they are new because we didn't know them about Apple, not because we didn't know the process as such. Lada ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
