On Mar 13, 2008, at 2:03 AM, Lada Gorlenko wrote: > I might be in a particularly cranky mood today, but I don't get it: > > - Pickled ice cream is worth trying (and is worth making) if you ever > want to innovate and come up with a new ice-cream flavor. Plain > vanilla > will still be the biggest hit because it goes with everything, but hey
It depends upon where in the process you are. Early stage design should be divergent and exploratory. So, sure, maybe you experiment with pickles in ice cream, but some level of common sense might tell you that this will be awful to most of your customers. Happy accidents are by far the exception and not the rule. But more to the point, or at least relevant to me yesterday, is that it is not as simple as dumping some pickles into the ice cream. > -- how DO you discover new things if you don't go weird and wild? SMS, > soft phones and gazillions of other things were pickled ice cream > once, > remember? > Observing the needs of your target audience, a cogent strategy maybe? Typically not randomly throwing crap at the wall to see if it sticks. > - Is it really that new that designers and engineers get in the same > room together once in a while? Do you really design blue skies and > don't > have design reviews with Devs? If you don't because it's not a > corporate > policy, have you tried inviting your Devs to reviews, for your own (if > not corporate) sake? > No - but it is always nice to see it publicly displayed. While not so rare, there are SO many places where it does not happen. Remember, you were reading this in Business Week, not design week or product weekly. > Come on, folks... the Apple article (I am not at SxSW, just read > Business Week) is interesting, but say that it's eye-opening? Please. > Forget it's Apple and substitute the company name for something > less of It is eye-opening because the apple design culture as been very very successful and we (the rest of the world including designers) have not had much insight into what makes that process work. I think it is not so much 'how' they design, but the firm embrace of design's value by the rest of the business. Mark 200 sketches 10 well thought out comps 3 polished presentation 1 great idea where it all comes together > > Lada > > On Wed, 12 Mar 2008 14:53:46 -0400, "W Evans" <[EMAIL PROTECTED]> > said: >> Similarly - colleague and I once had a client that loved pickle >> flavored >> ice >> cream - similar to your pony. >> His reasoning was: I like pickles, I like ice cream. Pickle- >> flavored ice >> cream is a great idea. We actually became close with the client >> and could >> joke with him after a while when he was asking for contradictory >> features >> or >> requirements by offering him some pickle ice cream. He took it >> with good >> spirit - but we spent alot of time building trust. >> >> On Wed, Mar 12, 2008 at 2:07 PM, Angel Anderson >> <[EMAIL PROTECTED]> >> wrote: >> >>> It's funny that others think of ponies too. We have made the >>> mistake of >>> actually responding to some feature demands, with the phrase, "I >>> want a >>> pony" delivered with deadpan sincerity. As you may imagine, the >>> check >>> writers didn't appreciate our sarcasm ;-) >>> >>> I shared this article with our engineering leads. I'd love to >>> separate our >>> regular weekly meetings into 2 sessions like that: one for >>> dreaming and >>> one >>> for getting real. What a lovely way to work. In the case of >>> Apple, the >>> proof >>> is certainly in the pudding. >>> >>> -Angel >>> >>> >>> >>> On Wed, 12 Mar 2008 10:55:46, David Malouf <[EMAIL PROTECTED]> wrote: >>> >>>> YES!!! YES!!! YES!!!!! >>>> >>>> I love it!!!! Anyone attend this at SxSW. >>>> it's so interesting that an engineer is lauding this process. Gotta >>>> love that. >>>> >>>> -- dave >>>> >>>> ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
