I work in a small startup and have worked in agencies in the past. It strikes me how expensive and luxurious the process at Apple is. Typically the design teams I'm around are tasked with coordinating a dozen deliverables being yanked like a chewtoy from one to another, on short timelines, and startup budgets. We do great work, but it's far different process.
Ironically for some of our projects it does take months, but this isn't the intention. Partly like a chemistry reaction, until design, marketing, legal, interactives, IT biz dev all have reacted and settled down to a common vision, it takes 7-20 passes through the design cycle. Since creative is only a fraction of the whole, they can design in a vacuum...so the design could be perfect..perfectly unusable. More frequently people agree and the business changes, so following Apples approach we might not get anything out the door, I suspect that Apple isn't as volatile as this. Pixel perfect is challenging, things, as Illustrator to Flash/HTML or C++ isn't a clean fit, things are always lost in the translation, so illustrator designers have to be familiar with Flash/HTML or C++ limitation, and vice versa. Typography + kerning can also be hard to pin down. On Thu, 13 Mar 2008 05:06:16, David Malouf <[EMAIL PROTECTED]> wrote: > Myabe, I'm just running on endorphines and feelin' GREAT, but in my > pretty long career THIS has NEVER happened. Innie, outtie, > independent or otherwise. > > Not any single piece, but the total vision. > 10 comps > Full pixel perfect > 2 meetings PER WEEK (1 pie in sky; 1 planning for the real world) > > Sure, I do reviews with developers, but not nearly this closely (heck > my developers haven't been in the same state (often the same timezone > or continent) as me in the last 7 years. > > On the same note, Scott Berkum's recent piece on Google's 20% was > also very enlightening. > > -- dave > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=26995 > > > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
