On Mar 14, 2008, at 12:28 AM, Sachendra Yadav wrote:

> I agree with Dave, the relevance of Apple article is it gives insights
> into the process they follow, and it's good to know it's not much
> different from the rest of the industry.

It's not that different (no secret sauce) except for two key points:

- The time allotted to find (and explore) the correct solution.  
Months, not days or weeks.

- The depth to which they go (pixel perfect mockups) of their proposed  
solutions. Not sketches or wireframes.


Dan


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