Scott Berkun:
>  I followed much of your argument until the mention of invitation, which gave
>  me pause.  A much better question is why most designers (completely
>  unsupported claim based on my anecdotal observations) who start companies
>  start design consultancies rather than complete entrepreneurial concerns
>  (e.g. a software or web-service company).

This is a bit of a tangential discussion: you can also ask why CEOs do
not quit their day jobs and start their own design companies. It puts
the onus on designers to somehow 'prove' their managerial/financial
chops to be invited to the proverbial table. What's wrong then with
asking the same of the CEOs and the managerial staff to prove their
design chops? As long as the strategic landscape is so
territorialized, there will be tension.

"Design thinking" applies by definition to non-designers, otherwise it
would imply that designers aren't in the habit of (or capable of)
thinking. The sad truth is that the majority of designers don't have
much managerial or financial experience and those (non-designers) who
do have them are oblivious to design sense and sensibilities.

-- 
Kontra
http://counternotions.com
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