> "Christopher Fahey" wrote:
>
> There is basically little to no invitation for actual designers to
> become business players. Designers -- we, the people who practice
> design and actually design things -- are simply not an integral part
> of the design thinking school of thought.

I followed much of your argument until the mention of invitation, which gave
me pause.  A much better question is why most designers (completely
unsupported claim based on my anecdotal observations) who start companies
start design consultancies rather than complete entrepreneurial concerns
(e.g. a software or web-service company). There is no need for invitation or
permission from anyone, business pundit or design-hating CEO, if a person
starts a new company themselves. Programmers figured this out in the 1980s
and the birth of many high profile companies of the last two decades was
seeded by talented individuals fleeing companies that ignored their talents.

Would you make the same observation? Namely that few designers even attempt
to create their own companies in the industries that frustrate them? If so,
why do you think this is? And if not, can you offer some examples for
reference? Those examples would be an awesome place to start if the goal is
to teach future designers how to make design a more powerful part of the
business world.

Cheers,

-Scott

Scott Berkun
www.scottberkun.com

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