On Wed, May 14, 2008 at 10:23 PM, mark schraad <[EMAIL PROTECTED]> wrote:

> http://searchengineland.com/080514-075657.php
>
I found this article a bit disturbing and am curious what others think,
> particularly those that specialize in usability and usability research?


I agree; it is a little disturbing.  Everyone who works on products needs to
be concerned with user experience, but that doesn't make everyone a
usability expert.  I find the notion of considering a search engine to be a
"user" even more questionable--this is where using the term human-centered
design (over UCD) can help.  I mean, where does it stop--we could call a
software client that calls a Web service a "user" if we follow this line of
thinking.  Such thinking totally doesn't get the main point--that we are
building this stuff for humans, not machines.

Yeah, SEO stuff can help create better experiences, particularly with
findability and certain aspects of accessibility, but it is fundamentally a
business-centered endeavor, usually a revenue-centered endeavor.  It's just
a side effect that it helps users.

--Ambrose
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