The Forrester people probably do know about IxD (or at least UX), but they may not expect their target audience to understand these terms, hence the odd terminology in the quote.
Dmitry On Thu, May 22, 2008 at 5:43 AM, Fredrik Matheson <[EMAIL PROTECTED]> wrote: > I was just reading through Forrester's report "The Seven Tenets Of The > Information Workplace" by Erica Driver and Connie Moore. > > Among others, it recommends that IT departments acquire usability and > design skills. Note the last sentence in the quote: > > "We're just starting to see IT groups design applications first and > foremost to adapt to change and give business people powerful > workplaces. These skills will be in short supply, and so consulting > firms will initially fill the needs of most organizations. The best > usability-design skills are generally found in advertising agencies > and media shops." > > While I'm glad to see Forrester recommend that companies invest in > design and usability, it's clear that we would do well to market our > profession to the analysts. > > - Fredrik > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
