> The Forrester people probably do know about IxD (or at least UX), but > they may not expect their target audience to understand these terms, > hence the odd terminology in the quote.
I was Forrester analyst covering user experience from 2000 - late 2002 (and worked on the team that covered UX from 1998 - 2002). Our target audience was indeed director-level folks at large firms, and one of our goals was to popularize usability, user research, interaction design, etc. with this crowd. So we did, often, have to use what felt like odd terminology. But we did try to stay in close contact with the UX community. As for the bit about ad agencies/media shops being the best source for UX/IxD help; it does feel off to me. I certainly wouldn't have written that in 2002. But it's been quite a while, something in the market must have caused Forrester to shift their opinion. /randy ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
