I have leveraged many reports from Forrester to help define solutions in the banking and eretail worlds. They are not usability specialists or designers so I won't go to them about tactical issues of designing any UI.
But they have a deep understanding of consumer needs, behaviour, and marketplace trends that are applicable to designing customer centric solutions both in the online and offline channels. Also consider their field of research explores trends in customer experiences in North America, EU and Asia. As for IT departments integrating usability and design. Many of my clients have some capability internally. And that's a good move to internalize usability best practices within. I find comfort that they have bought into the need. At the same time they still need outside consultants and agencies who can provide a wider and objective perspective of what's going on online to product managers and business stakeholders. Charles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=29337 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
