I know Harley Manning at Forrrester. He has been there since around 1998/9 - and has focused mostly on UX/UI -- back then there really wasn't any concept of IxD in the business world. He had written quite a bit about design and user experience - but remember, these guys are essentially journalists/pundits -- not designers themselves. The can call themselved researchers because in some areas they actually do surveys, publish reports, etc. At one point Harley and the UX group there was pimping themselves out to companies as UX consultants - but they had a hard time positioning themselves that way against the Coopers and NN/g people. See: http://www.forrester.com/rb/analyst/harley_manning
As for Ad Agencies having most of the UX/Usability folks - that is simply not true. Except for the marketing companies and ad agencies that bought companies like MarchFirst, Razorfish, Zentropy Partners - most have amazing in house designers - but not usability, IA, or IxDers -- not a lot anyway. That being said - just about every agency out there is heavily recruiting to fill those ranks - and for many people, it may be a great environment to get involved with cool projects, have support, have a career path, etc. -w On Thu, May 22, 2008 at 6:35 AM, Dmitry Nekrasovski <[EMAIL PROTECTED]> wrote: > The Forrester people probably do know about IxD (or at least UX), but > they may not expect their target audience to understand these terms, > hence the odd terminology in the quote. > > Dmitry > > On Thu, May 22, 2008 at 5:43 AM, Fredrik Matheson > <[EMAIL PROTECTED]> wrote: > > I was just reading through Forrester's report "The Seven Tenets Of The > > Information Workplace" by Erica Driver and Connie Moore. > > > > Among others, it recommends that IT departments acquire usability and > > design skills. Note the last sentence in the quote: > > > > "We're just starting to see IT groups design applications first and > > foremost to adapt to change and give business people powerful > > workplaces. These skills will be in short supply, and so consulting > > firms will initially fill the needs of most organizations. The best > > usability-design skills are generally found in advertising agencies > > and media shops." > > > > While I'm glad to see Forrester recommend that companies invest in > > design and usability, it's clear that we would do well to market our > > profession to the analysts. > > > > - Fredrik > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
