" As for the bit about ad agencies/media shops being the best source for UX/IxD help; it does feel off to me. I certainly wouldn't have written that in 2002. But it's been quite a while, something in the market must have caused Forrester to shift their opinion."
We -- as the "in" group - know where the best places are for companies to look if they need deep UX expertise - but the marketplace in general doesn't. Truth is, all Fortune 2000 companies here in the US have an agency. The first place they are going to go is not Coopers or Adaptive Path or NavigationArts unless they have an in-house UX champion that has their fingers on the pulse. This is why many, I would say all, agencies have been building real UX capabilities over the past 5-10 years. Some still don't "get-it" and are ruled by their creative departments that focus on flash, sizzle, shock-and-awe -- but those groups are now having to integrate more with IxD/UX folks under the direction of VPs within the agency that understand the value and importance of an integrated approach that doesn't put flashy design in front of the complete user experience - which includes IxD and usability. (IMHO). - W On Thu, May 22, 2008 at 9:36 AM, charles Sue-Wah-Sing <[EMAIL PROTECTED]> wrote: > I have leveraged many reports from Forrester to help define solutions > in the banking and eretail worlds. They are not usability specialists > or designers so I won't go to them about tactical issues of designing > any UI. > > But they have a deep understanding of consumer needs, behaviour, and > marketplace trends that are applicable to designing customer centric > solutions both in the online and offline channels. Also consider > their field of research explores trends in customer experiences in > North America, EU and Asia. > > As for IT departments integrating usability and design. Many of my > clients have some capability internally. And that's a good move to > internalize usability best practices within. I find comfort that they > have bought into the need. At the same time they still need outside > consultants and agencies who can provide a wider and objective > perspective of what's going on online to product managers and > business stakeholders. > > Charles > > > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
