Hiya Heather, I couldn't resist, after clicking the link...hope this doesn't sound too harsh, but here goes...
The two biggest things that leapt out at me after visiting the home page were: This looks like gay porn, and What are they selling? Erm...probably not the two reactions he's looking for. After a very quick browse around, it seems like the site has just one product, and he wants everyone to get to that product. The home page, however, makes that product very hard to find. I see at least two (there are probably more) Buy Now buttons, but I don't see anything on the home page that specifically says what you're buying, besides "an ex-con in your pocket" (of sorts). This is just a guess, but if he's really selling one big thing, and every other thing on the site is meant to keep people interested involved, but not extremely useful as the one product - he might make that center headline with the "buy now" button much bigger, and say exactly what he wants people to do: Buy the PrisonYard Workout DVD, book and training planner, and after six weeks you should have the build to take down any prison-yard bully [Learn More] [Success Stories] [BUY NOW]. Perhaps beneath that put his best testimonial (or two) and link off to more of them. I guess the home page has a lot going on, and what he's trying to do (really) is lost in the clutter. On the "first impression" side of things...perhaps some more "real world" pictures of people who have used his workout plan (and who aren't prisoners) would help the pre-convicts relate to his product a little better. Hope that helps...best of luck =] . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30919 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
