This site is very similar, at least in theory, to a client site I worked on:
http://www.weddingshape.com/ Same basic concept as far as sales tactics but an obvious (I hope) difference in target audience. Where my client's site has WAY TOO MUCH information, I think the prison yard workout site is a little light on the details. In fact, on the first two passes I completely missed the "Continue" link at the bottom of the page, meaning there is a great deal of information that I did not see, most of which I was actually looking for. In my opinion, lose the continue link and put it all on the home page. Information I'd consider adding: - How it works needs more things to differentiate it from the other programs out there...from what's on this page I can't tell the difference between this and the program offered on WeddingShape.com...not a good thing. Every workout plan's got a 30-day plan, a diet, and some book or DVD, what makes your plan different, I hope it's not just the gimmick. - More details on all of the things listed in the cart, give me more than just a title. - Something like the Why WeddingShape page that gives some teasers about what's in the material...this is pure Rodale Press marketing magic and it works. Granted, WeddingShape is not the world's best converter, but judging by the analytics people do read through most of the site. -Eric DeLabar http://www.ericdelabar.com/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
