Hi Heather, Here's my thoughts. Hope they help.
Mitch -- Some consistency issues: - some blue text is links (bottom nav), some is not (text headings) - some white text is links(top nav), some is not (body text) - some blue links (bottom nav) have a hover state of white and underlined, one blue link (CONTACT US) has a hover state of black and underlined with an orange background - some yellow text (Continue >) is a link, some other, lighter yellow text (Sign up to receive…) is not - one button (BUY NOW) is a graphic, another (Submit) is browser-generated Some trust issues: - the prison theme - the newsletter form asks for both your Name and your Email and then says, "We do not sell your *name* to any 3rd parties." (emphasis added) Will they sell my email? - After I press the BUY NOW button, it says, "Subtotal: $19.95" then it says, "Total: $19.95". The "Total" line looks very much like the bottom line because it's big, black, and bold but the small, gray, italicized text below it says, "(before shipping & taxes)" and after I click the "Check-Out" button, the price is different, as matthew mentioned. The subsequent page says, "Subtotal: $19.95, Shipping: $8.00, Total: $27.95." If people are dropping off at that point, it's probably partly because of the unpleasantly surprising extra $8.00 for shipping. Other issues: - Like Bryan, I think the BUY NOW button should be bigger. If you squint at the page the thing that stands out the most is the quote in the yellow box at the bottom. - The line that is above the BUY NOW button, "AN ENTIRE GYM IN YOUR POCKET!", doesn't really highlight what makes this product unique. There are many workout videos and DVDs, so this product isn't special in that regard. I would try to think of something else to say there. - On the form to buy the DVD there is a checkbox followed by the question "Ship to a different address?" It's not clear what it means to assent to a question. I would remove the question mark. -- On Tue, Jul 1, 2008 at 11:39 AM, Cindy Alvarez <[EMAIL PROTECTED]> wrote: > On Tue, Jul 1, 2008 at 9:31 AM, Victor Solanoy <[EMAIL PROTECTED]> wrote: > > > The product name already has a negative element for most people. > > Products people purchase are a reflection of either their immediate > > needs, wants or who they desire to be (among other things). The > > greater the association that the product will fulfill a need, want or > > desire, the higher the likelihood that someone will purchase. > > > The SITE has a negative association, but this PRODUCT isn't necessarily > beyond the reach of this "aspirational" positioning, though. > > "Boot Camp"-style fitness programs and CrossFit (www.crossfit.com) are two > related workout philosophies with pretty strong cult followings, and > they're > not aspirational in a traditional way (CrossFit has a mascot called > "Pukey", > if that gives you any idea). But they focus more on the concepts > (strength, > pushing yourself farther than you thought possible) than the imagery > (combat > boots, latrines, etc.) A Boot Camp fitness site with a bunch of pictures > of actual grunt military life would not be very appealing. > > Robert wrote: > "And I'm betting > many people don't want to associate themselves with inmates—at least not so > directly. They don't want to have the image of tattooed bare-chested > convicts pop into their heads while working out. " > > I don't want to associate myself with the inmates on that page! > But think of: > - Linda Hamilton in Terminator 2 > - Tim Robbins in The Shawshank Redemption > - Brad Pitt in Fight Club (not prison, but...) > - Demi Moore in G.I. Jane (also not prison, but...) > - that guy in the Prison Break TV show > - The Count of Monte Cristo > - upcoming Jason Statham movie Death Race > > The whole concept of the innocent wronged person who has to fight to stay > alive is pretty noble and aspirational. The thugs are not. > > Cindy > -- > The Experience is the Product - http://www.cindyalvarez.com > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
