I agree with Robert -- the problem is a psychological one. This is a classic problem of a desireability though positioning, not one of site design.
With that said, perception of a product is not about you/the company states a customer should remember when they walk away from a brand/product, it's how the customers themselves think of the brand/product based on their personal values, wants and desires. The product name already has a negative element for most people. Products people purchase are a reflection of either their immediate needs, wants or who they desire to be (among other things). The greater the association that the product will fulfill a need, want or desire, the higher the likelihood that someone will purchase. I like to say that no matter how much you try to market a new fangled square peg that will fit into a round hole... experience says that it won't fit... and customers won't buy it. Even if the product is the best of its kind, this is where experience and opinion can steer customers away from a product. Again, just my opinion of what's going on. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30919 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
