Questions: What do you mean by convert? Is it transactions completed, "Lock Down Diet" sign ups, contact requests, or something else entirely? How are you measuring these conversions?
Imagery and product stigmas aside, my big issue is that it is very unclear what you get: how long is the video? what kinds of workouts are featured? Will the exercises net me strength, stamina, bulk, or soap-holding dexterity? What is the "Lock Down Diet?" Why is the price at checkout 19.95, but 29.95 on the information page? The list goes on. I would suggest that he goes back and look at the customer engagement cycle: Awareness > Consideration > Trial > Purchase > Retention (terms change per organization and purpose, but check out: http://en.wikipedia.org/wiki/Customer_engagement) How is he answering customer needs through these stages? ./matthew . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=30919 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
