I was just about to respond with almost exactly what Jared said,
though with far fewer links to Jared's material.
Persuasion is inherent in design, particularly interaction design,
particularly web design. Along with Jared's research, I suggest
dipping into the work that BJ Fogg has been leading. Someone already
mentioned his _Persuasive Technology_ book. More recently he's been
researching mobile persuasion, which is quite interesting, because it
intersects the personal (mobile device that becomes part of who *you*
are) with the persuasive (others trying to get you to engage in
certain ways).
http://www.mobilepersuasion.com/
The primary value that we as designers bring to business is the
ability to create design interventions that encourage people to behave
in ways that are both in the interest of user and in the interest of
the business. Such efforts require persuasion.
In an attention economy, every business offering, be it a product or
service, needs to persuade people that it is worth their time.
Interaction design is a primary tool for that.
--peter
On Jul 7, 2008, at 7:05 AM, Jared Spool wrote:
On Jul 6, 2008, at 3:57 PM, Robert Hoekman Jr wrote:
Should the persuasive elements of a site design be left to marketers?
It's curious to me that you immediately equate "persuasive elements"
with marketing. Design (good or bad) is *all about* persuasion.
Helping a user to see and click on the button that takes them to the
next step is a persuasive act.
So, I'm assuming that most of the "persuasive elements" of the
site's design are actually in the hands of the designer.
Now, over the years, we've looked at this topic closely. Here are
some articles we've published on it from year's past:
...
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