Having spent a ton of the last 10 years of my life studying the
usability of e-commerce sites, I can tell you that it's impossible to
discern usability without understanding the goals of the business.
It's possible that Ralph Lauren won't measure the success of this site
in revenues (because they want to push those through their retail
channels and distributors), instead see it as more of a product
showcase with a well-if-you-really-want-to-thrust-your-platinum-card-
in-our-direction attitude.
That said, I can see a pile of things I'd look for in usability
testing, such as product descriptions and completeness of the process.
But, as a showcase, the latency issue may be less than if someone is
trying to purchase a complete wardrobe as they get ready to head off
to Philips Exeter to meet with Buffy and Bif.
(I find it difficult to look at this site without thinking of this
video: http://www.youtube.com/watch?v=PTU2He2BIc0)
Jared
Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [EMAIL PROTECTED] p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks
On Aug 18, 2008, at 2:13 PM, Sterling Koch wrote:
I didn't get the errors, but I confirm Shep's latency issues. It's
hard to get past that to comment as to the site's usability.
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