So nobody finds it odd that the only people of color visible on the site are
relegated to a section called "Social Action"?

This site gives all appearance of being a direct export from Apartheid
Nation. Noblesse Oblige, y'all. If the media want to create an overwhelming
image of South Africa to "aspire" to, all they have to do is paint the
pretty pictures on the "exclusive" sites, because people learn from them how
to act, aspirationally.

Chris


On Tue, Aug 19, 2008 at 8:56 AM, Will Evans <[EMAIL PROTECTED]>wrote:

> I was referring to the Brand - not to the style. When I went to school (a
> long long time ago), brands weren't allowed - and the only logos students
> could wear was the school one. No doubt the uniform is required.
>
> On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <[EMAIL PROTECTED]> wrote:
>
> > Being that my offices are a stones throw away from Philips Andover (where
> > G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I drive
> > through the campus every day, I can say they do wear exactly this
> wardrobe.
> >
> > I'm going to bet that the kids aren't necessarily the buyers in this
> > relationship. There's an entire network of supply chain to get to them.
> >
> > However, without talking with the marketing manager, it would be hard to
> > decide what the biz goals for the site are.
> >
> > Jared
> >
> >
> > On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
> >
> >  "But, as a showcase, the latency issue may be less than if someone is
> >> trying to purchase a complete wardrobe as they get ready to head off to
> >> Philips Exeter to meet with Buffy and Bif.
> >>
> >> (I find it difficult to look at this site without thinking of this
> video:
> >> http://www.youtube.com/watch?v=PTU2He2BIc0)"
> >>
> >> You are partially right - to Ralph Lifschitz chagrin - prep school kids
> >> don't wear ralph lauren - their target market is very very different
> from
> >> the bif and buffy folks you see on that showcase site.
> >>
> >> That said - I want to know what the goals are for the site. Knowing
> their
> >> target audience, i very much doubt they are surfing from the high school
> >> dorm room from their macbook up in exeter nh.
> >>
> >>
> > ________________________________________________________________
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>
>
> --
> ~ will
>
> "Where you innovate, how you innovate,
> and what you innovate are design problems"
>
>
> ---------------------------------------------------------------------------------------------
> Will Evans | User Experience Architect
> tel: +1.617.281.128 | [EMAIL PROTECTED]
> aim: semanticwill | gtalk: wkevans4
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>
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