I suppose this has gone way off topic - and has nothing to do with the
experience of the rugby site - I was only commenting that at some boarding
schools as a student, even if there is no uniform - the dress code of what
is acceptable is such that everyone looks the same - guys must wear leather
shoes with laces, khaki or wool slacks, collared oxfords, white t-shirt
underneath, tucked in, no brand labels of any kind except on athletic gear
etc. so while you may have dressed just like the folks in the ad - it was
not ralph lauren (because everything they make has a logo).

So the real question is - who goes to this site? What was the goal? When the
agency designed the site - what kind of user research did they do or is this
an agency-creative vanity site?

On Tue, Aug 19, 2008 at 10:54 AM, Catriona Lohan-Conway <
[EMAIL PROTECTED]> wrote:

> the best uniform I have seen yet was in Canterbury, UK maybe the choir
> school long robes! I know my mother took a scissors to our delightful green
> convent gymslips when the last of her 3 daughters graduated as she was sick
> of the look of them after 7 years!
>
> __________________________
> CatrĂ­ona Lohan-Conway
> User Experience Architect
> 917 405 5127
> [EMAIL PROTECTED]
>
>
>
> On Aug 19, 2008, at 10:45 AM, Will Evans wrote:
>
>  No dress code at Exeter? I wish I had gone there:-)
>>
>> On Tue, Aug 19, 2008 at 10:40 AM, Jared Spool <[EMAIL PROTECTED]> wrote:
>>
>>  Philips doesn't have a uniform. The kids seem to dress like they've just
>>> walked out of central casting.
>>>
>>> Jared
>>>
>>>
>>> On Aug 19, 2008, at 8:56 AM, Will Evans wrote:
>>>
>>>  I was referring to the Brand - not to the style. When I went to school
>>> (a
>>>
>>>> long long time ago), brands weren't allowed - and the only logos
>>>> students
>>>> could wear was the school one. No doubt the uniform is required.
>>>>
>>>> On Tue, Aug 19, 2008 at 12:47 AM, Jared Spool <[EMAIL PROTECTED]> wrote:
>>>> Being that my offices are a stones throw away from Philips Andover
>>>> (where
>>>> G. Bush Sr., Jeb Bush, and G. W. Bush Jr. all went to school) and I
>>>> drive
>>>> through the campus every day, I can say they do wear exactly this
>>>> wardrobe.
>>>>
>>>> I'm going to bet that the kids aren't necessarily the buyers in this
>>>> relationship. There's an entire network of supply chain to get to them.
>>>>
>>>> However, without talking with the marketing manager, it would be hard to
>>>> decide what the biz goals for the site are.
>>>>
>>>> Jared
>>>>
>>>>
>>>> On Aug 18, 2008, at 7:07 PM, Will Evans wrote:
>>>>
>>>> "But, as a showcase, the latency issue may be less than if someone is
>>>> trying to purchase a complete wardrobe as they get ready to head off to
>>>> Philips Exeter to meet with Buffy and Bif.
>>>>
>>>> (I find it difficult to look at this site without thinking of this
>>>> video:
>>>> http://www.youtube.com/watch?v=PTU2He2BIc0)"
>>>>
>>>> You are partially right - to Ralph Lifschitz chagrin - prep school kids
>>>> don't wear ralph lauren - their target market is very very different
>>>> from
>>>> the bif and buffy folks you see on that showcase site.
>>>>
>>>> That said - I want to know what the goals are for the site. Knowing
>>>> their
>>>> target audience, i very much doubt they are surfing from the high school
>>>> dorm room from their macbook up in exeter nh.
>>>>
>>>>
>>>> ________________________________________________________________
>>>> Welcome to the Interaction Design Association (IxDA)!
>>>> To post to this list ....... [EMAIL PROTECTED]
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>>>>
>>>>
>>>> --
>>>> ~ will
>>>>
>>>> "Where you innovate, how you innovate,
>>>> and what you innovate are design problems"
>>>>
>>>>
>>>>
>>>> ---------------------------------------------------------------------------------------------
>>>> Will Evans | User Experience Architect
>>>> tel: +1.617.281.128 | [EMAIL PROTECTED]
>>>> aim: semanticwill | gtalk: wkevans4
>>>> twitter: semanticwill | skype: semanticwill
>>>>
>>>>
>>>> ---------------------------------------------------------------------------------------------
>>>>
>>>>
>>>>  ________________________________________________________________
>>> Welcome to the Interaction Design Association (IxDA)!
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>>
>>
>> --
>> ~ will
>>
>> "Where you innovate, how you innovate,
>> and what you innovate are design problems"
>>
>>
>> ---------------------------------------------------------------------------------------------
>> Will Evans | User Experience Architect
>> tel: +1.617.281.128 | [EMAIL PROTECTED]
>> aim: semanticwill | gtalk: wkevans4
>> twitter: semanticwill | skype: semanticwill
>>
>> ---------------------------------------------------------------------------------------------
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
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>
> ________________________________________________________________
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-- 
~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

---------------------------------------------------------------------------------------------
Will Evans | User Experience Architect
tel: +1.617.281.128 | [EMAIL PROTECTED]
aim: semanticwill | gtalk: wkevans4
twitter: semanticwill | skype: semanticwill
---------------------------------------------------------------------------------------------
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